Why I’m betting on Gutenberg

My recent participation in WordCamp Lahore involved sharing my thoughts on the new opportunities for WordPress businesses and builders.

This was an interactive session that involved questions on why all of us (the panelists) are betting for the success of the Gutenberg project and is it better than existing page builders?

I always had an interest in Gutenberg. I first started building a plugin for Gutenberg called MightyBlocks which was 2 years ago. MightyBlocks was an experiment to build a plugin where blocks for Gutenberg would be registered and templated without using JavaScript. This was to make it easier for developers to migrate their shortcodes and page builder elements easily to Gutenberg without learning javascript.

WordPress has evolved significantly over the years. Evolved from a simple blogging platform to a very flexible content management system.

The missing element in WordPress which was already discovered by the market (themes like Avada) is an easy way to build, customize and arrange elements (blocks) required to build a website. This was solved with the help of page builders plugins and they’re doing a great job at solving this problem.

However, Gutenberg is working towards filling this gap natively. WordPress is moving away from being only a text editor to a content editor. The idea of blocks in the content editor and the blocks directory will provide users, especially first-time users a seamless experience of building websites.

On top of that, the next phase of Gutenberg in 2020 will offer a full-site editing experience. This will allow users to build headers, footers, and other areas of the websites with Gutenberg.

Is Gutenberg going to replace page builders? The answer is always going to be No.
Edit: “always” is an overstatement but my point is that it is going to take a long time. Gutenberg is essentially playing catch up.

Is it better than page builders? Not yet.

But for the WordPress project, Gutenberg is a big win. The first time users and their experience with WordPress has a higher chance of them sticking to WordPress and growing its market share.